hurley - mens design
ROLE: DESIGNER
Hurley is a young mens surf brand that strives to empower the next generation. Making waves and getting loud with the world’s best surfers, skaters, musicians, artists, and tastemakers. Their apparel is a reflection of whats next to help celebrate life. Enjoy.
CONCEPT DESIGN - print & TRIM DESIGN - merchandised assortment - PRODUCT DEVELOPMENT
Focus on Collection Assortment and MULTI CHANNEL DISTROBUTION
While at Hurley, I was responsible for defining the product that would be offered for multi channel distribution. With hundreds of sku offerings per season I would focus on creating collections with full concept planning incorporating various graphics and new techniques in print or trims to elevate the trends. This would be presented through conceptual mood boards and visual line plans to kick off each development cycle.
